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SEO Keyword Density Tips

Your chosen keywords and phrases are instrumental to your SEO ranking.


Did you know, 69.7% of search queries entered by users on Google contain four words or more.


A crucial element of on-page SEO is to ensure you have a good keyword density percentage.


Your SEO keyword density, also known as keyword frequency, is a component of keyword optimisation and refers to the number of times your keyword is mentioned in your specific webpage.


For example, if you use your keyword 10 times and your entire word count of your post is 1000, you keyword density would be 1%.


Let’s look at the maths below so you can work out your keyword density.


Your keyword count ÷ your total word count = Your SEO keyword density as a decimal

Then you want to turn the decimal into a percentage by multiplying the decimal by 100.


So now you know how to calculate your SEO keyword density, what should you aim for?


Most SEO experts agree the sweet spot for keyword density percentage is between 1 - 2%.


This equates to around 1-2 keyword placements per 100 words.


This can seem like a challenge, so let’s look at some tips below to incorporate more keywords into your webpage.





Choose your Keyword:


The first step is to identify your dominant keyword for this page.


Take a moment to think about your product or service.


What would you type into Google to find this? What are the first few keywords that pop into your head?


Narrow down these keywords to one or two and consider whether they accurately and relevantly sum up what you’re trying to sell.


Speak to your friends and family, ask them what keywords they would search if they wanted your product or service.


You can also use services such as SEMrush which has a really useful keyword overview feature which can tell you the monthly search volume of any given keyword or phrase, as well as how easy or hard it is to rank for.


If you are a relatively new site with few backlinks, you should choose a keyword with a low competition score.


Keyword Synonyms


Spend some time coming up with variations for your keyword.


Google’s algorithm recognises similar words to your keyword and associates these variations with your keyword thereby helping to increase your keyword density.


Don’t forget to include keyword stemming such as adding prefixes, suffixes, and pluralisation of your keyword.


These all give some variety to the reader to keep your webpage captivating, engaging, and authentic whilst also increasing keyword density.


Another useful idea is to search your keyword on Google and scroll to the bottom of Google’s SERP to find the “searches related to” section.


You’ve just discovered the most searched synonyms to your keyword – use these wisely!


Keywords in Meta Tags and Descriptions


Once you have drafted your webpage copy, check through the URL, meta tags, summaries, descriptions, alt text and taglines.


All your meta tags must match your keyword theme.


Keyword density is evidently important for your content, but don’t forget to include keywords in your meta data as these all help to gain user click-through from SERP and land your user onto the relevant and correct page they are looking for.


Keywords in Titles and Subheadings


At the risk of pointing out the obvious, your keyword absolutely must be in the title of the page and scattered throughout subheadings.


This can be easy to forget if you get carried away with your content, but keeping the keyword in the title is instrumental for your page to rank high on Google’s SERP.


In fact, 36% of SEO experts think the headline/title tag is the most important SEO element.


SEO Keyword density stuffing


You now know how to optimise your keywords by meeting the optimal keyword density percentage in your webpage.


When over simplified, it’s easy to correlate that more keywords = better SEO visibility.


However, this is not always the case.


When keywords are put into a webpage excessively, this is known as keyword stuffing, and can get your website penalised or even taken down by Google.



Keyword density is a major element of SEO. After all, if your keywords are hardly on your page, why would a user, or Google, believe it is relevant?

Unsurprisingly, the first 5 organic results in the SERPs account for 67.6% of all clicks.


Boost your user engagement and increase your total sales by utilising your best keywords with a good keyword density percentage on each of your webpages.


In turn, this will all help to boost your ranking on Google’s SERP, generate more customers, and build up your business.


Without the proper knowledge on SEO, it can feel like a catch-22 situation, but with the tips and tricks above, you should be able to ride ahead of the wave of millions of sites on Google by increasing your SEO keyword density.


For more SEO tips, book a free 1-hour discussion with me, a professional SEO Consultant.






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